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Critical Responsibilities and Competencies

Strategic Planning

  • Work closely with business leaders and key resources to understand business objectives and issues in order to align marketing strategies that will support goals.
  • Develop a roadmap for creating and maintaining a performance driven marketing program, accountable to overall business and financial objectives.

Marketing Strategy

  • Develop and manage integrated customer-facing strategies and strategic objectives that maximize customer value.

The strategy must identify and address customer segments for each of company’s core offerings, and understand and maintain focus on Customer Lifetime Value, reduced Churn, and overall Profit Volume for the company.

  • As the brand champion, they must define clear positioning for the brand as a whole, and each core brand/offering. Identify opportunities to build and strengthen brand equity and ensure branding guidelines are followed consistently throughout the organization.

Develop and support internal and external communication programs to ensure company, product and market positioning consistent with the company’s strategies and vision.

  • Oversee all media surrounding the brand, including PR programs, Social Media, Events (manage outsourced), Sponsorships, Paid Search, Display, Direct Mail, etc.
  • Manage vendor relationships, as needed, pursuant to marketing objectives.


Strategic Planning

  • Work closely with business leaders and key resources to understand business objectives and issues in order to align marketing strategies that will support goals.
  • Develop a roadmap for creating and maintaining a performance driven marketing program, accountable to overall business and financial objectives.

Marketing Strategy

  • Develop and manage integrated customer-facing strategies and strategic objectives that maximize customer value.

The strategy must identify and address customer segments for each of company’s core offerings, and understand and maintain focus on Customer Lifetime Value, reduced Churn, and overall Profit Volume for the company.

  • As the brand champion, they must define clear positioning for the brand as a whole, and each core brand/offering. Identify opportunities to build and strengthen brand equity and ensure branding guidelines are followed consistently throughout the organization.

Develop and support internal and external communication programs to ensure company, product and market positioning consistent with the company’s strategies and vision.

  • Oversee all media surrounding the brand, including PR programs, Social Media, Events (manage outsourced), Sponsorships, Paid Search, Display, Direct Mail, etc.
  • Manage vendor relationships, as needed, pursuant to marketing objectives.
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