The CMO's role is under enormous pressure to change. FutureCMO.org will become a network of individuals willing to push the limits, contribute, share and learn together. Joint the movement: follow, share, comment or become an author. We have a lot of work to do!
Big data is the catch phrase inspiring corporate management right now. I agree that it is the direction many companies should choose to take. However, the reality is that challenges are not in systems and technology. Most important challenges can be found from our own ways of working and thinking. In this presentation I explain what is corporate autism about and how to cure it. Please comment and give us your feedback if you find this approach eye-opening.
Author: Toni Keskinen, Marketing Architect & Customer Journey Designer
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