This is a presentation that McKinsey consultant, Tim McGuire, made at the recent Direct Marketing Association conference. It is very thought-provoking and inspiring one, because it is about practical value Continue reading
Here is my presentation that is about Business Design and how you lay the foundation of business development and value generation on customer journey and diminish the complexity to understandable Continue reading
If your brand was a road sign and didn’t have context, emotions and expectations attached to it, it’s like there was no sign at all and the road to destination Continue reading
I found a great infograph from my former colleagues’ website. Tamara Gielen has one of the most red email marketing blogs in the world - Be relevant! emailmarketing blog . This inforgraph is about Continue reading
Technology meets marketing. Analytic mind meets creativity. It’s going to be a year of change which is just speeding up constantly
The customer comes to a crossing and stops because the brand successfully engages with him or something changes in the customer’s situation. In most customer journeys there is a defining Continue reading
http://www.servicedesigntools.org/tools/8 Generating and visualising the map is one thing, capturing data and understanding to generate it is another thing. I’ve done Customer Journey mapping and analysis since 2004 and learned Continue reading
This is a real story, which really shows how little things and conflicting interests influence customer journey. On one sunny Saturday morning I was browsing thru door drops, marketing leaflets Continue reading
This time this article is more about a question, than an answer. We do need to change but to what? Earlier on I wrote an article about how the creative Continue reading
In case of any company that is selling products and services that people are interested in enough to find more information about, have customer relationships with continuous or repeated purchases, Continue reading
