The CMO's role is under enormous pressure to change. FutureCMO.org will become a network of individuals willing to push the limits, contribute, share and learn together. Joint the movement: follow, share, comment or become an author. We have a lot of work to do!
Big data is out there. Data volumes, velocity and varieties have multiplied, in fact exploded. The big question is how to find the best ways to make all of it … Continue reading
I read a very interesting article from HBR, April 2012 issue. Shvetank Shah, Andrew Horne and Jaime Capella wrote an article about how good data won’t guarantee good decisions and … Continue reading