The CMO's role is under enormous pressure to change. FutureCMO.org will become a network of individuals willing to push the limits, contribute, share and learn together. Joint the movement: follow, share, comment or become an author. We have a lot of work to do!
When a customer initiates conscious consideration and buying, he’s often the one who’s active. He’s making searches online, reading ads, discussing about his interest with friends and family, reading product … Continue reading
This is a presentation that McKinsey consultant, Tim McGuire, made at the recent Direct Marketing Association conference. It is very thought-provoking and inspiring one, because it is about practical value … Continue reading
I found a great infograph from my former colleagues’ website. Tamara Gielen has one of the most red email marketing blogs in the world - Be relevant! emailmarketing blog . This inforgraph is about … Continue reading
Technology meets marketing. Analytic mind meets creativity. It’s going to be a year of change which is just speeding up constantly