This is a presentation that McKinsey consultant, Tim McGuire, made at the recent Direct Marketing Association conference. It is very thought-provoking and inspiring one, because it is about practical value Continue reading
I found a great infograph from my former colleagues’ website. Tamara Gielen has one of the most red email marketing blogs in the world - Be relevant! emailmarketing blog . This inforgraph is about Continue reading
Technology meets marketing. Analytic mind meets creativity. It’s going to be a year of change which is just speeding up constantly
McKinsey just published an article about customer decision making journey. It’s an approach based on a single research and 20000 respondents. I find it great that Customer Journey work and Continue reading
The high frequency trading (HFT) stands for machine based stock exchange trading. HFT model leverages price differences in variety of stock exchanges, buy and sell in a fraction of a Continue reading
Creative agencies have been under siege for a long time. The business has changed completely within relatively short time and the balance of power between disciplines within agencies has shifted Continue reading
CMO’s are quite optimistic, increase spending overall but especially in social media, CRM and analytics (internally and externally) CMOsurvey.com made a study of CMO expectations and emphasis in February 2012. Continue reading
Mr. Stephen Cook, Founder of Fortune CMO made a great case about the changing role of CMO in his article “Its time to Raise the CMO bar”. Here are some Continue reading
This is a post about current state, corporate malpractices. Corporate standard is to use apr. 20% of the value their data assets provide.. well it could actually be even less. Continue reading
