When a customer initiates conscious consideration and buying, he’s often the one who’s active. He’s making searches online, reading ads, … Continue reading How to map Customer Journey – The key questions
Digital Surgeons, founder, @petesena, takes a look at what the landscape looks like for the future role of the CMO. Gartner is predicting … Continue reading Who is the CMO of the future?
I’ve come to the conclusion that the name “marketing automation” for new breed technologies is simply too narrow. In the … Continue reading From Marketing Automation to Service Automation
The Bain article is very good read indeed.The full article and report as a PDF are available here The results … Continue reading Management Tools & Trends 2013 – Bain & Company
This is a presentation that McKinsey consultant, Tim McGuire, made at the recent Direct Marketing Association conference. It is very … Continue reading This is how data makes money
Technology meets marketing. Analytic mind meets creativity. It’s going to be a year of change which is just speeding up … Continue reading Digital Trends for 2013 by Adobe