Future CMO Movement

Home » Change management » Re-structuring and re-inventing the Ecosystem

Re-structuring and re-inventing the Ecosystem

The corporate management is facing complexity they are not equipped to handle at faster and faster speed. The CEO is challenged with innovation as a new management imperative. There is a strong need for change inside corporate management and outside in the siloed ecosystems serving companies. In media and marketing the world has changed dramatically over the past decade.. well we are only in the beginning and we need a completely new approach to handle it and become capable of meeting the new demands of CMO’s and management:
(SEE PRESENTATION)

Some signs of new demands, requirements and changes in the balance of power:

Gartner says, CMO’s will invest in IT more than CIO’s

Marketers fail to deliver real-time targeted-customer brand experiences

Ad Agencies narrow Gap. Digital may be at the tipping point of overtaking all other media

Brand website visits declining. Read more

 P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonaldfinally seems to have woken up to the fact that he cannot keep increasing P&G’s ad budget forever, regardless of what happens to its sales. Read more
Next news 27th Feb 2012: P&G reduce advertising spending by 1 Billion. Read More

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