The corporate management is facing complexity they are not equipped to handle at faster and faster speed. The CEO is challenged with innovation as a new management imperative. There is a strong need for change inside corporate management and outside in the siloed ecosystems serving companies. In media and marketing the world has changed dramatically over the past decade.. well we are only in the beginning and we need a completely new approach to handle it and become capable of meeting the new demands of CMO’s and management:
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Some signs of new demands, requirements and changes in the balance of power:
Gartner says, CMO’s will invest in IT more than CIO’s
Marketers fail to deliver real-time targeted-customer brand experiences
Ad Agencies narrow Gap. Digital may be at the tipping point of overtaking all other media
Brand website visits declining. Read more
