Home » Analytics » How to create an intelligent company and cure Corporate Autism?

How to create an intelligent company and cure Corporate Autism?

Join the Future CMO Movement in LinkedIn Groups

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 989 other followers

Big data is the catch phrase inspiring corporate management right now. I agree that it is the direction many companies should choose to take. However, the reality is that challenges are not in systems and technology. Most important challenges can be found from our own ways of working and thinking. In this presentation I explain what is corporate autism about and how to cure it. Please comment and give us your feedback if you find this approach eye-opening.

View more PowerPoint from Toni Keskinen
If you find the idea about Corporate Autism interesting – take a look at “Lost insights and corporate blind spots” article.
And yes, I do think CMO should endorse, initiate and lead this kind of project. Managing brand, customer experience and customer journey require CMO to have access to rapid and relevant information in order to make decision on priorities for investment allocation and goals for those investments.
When you are really trying to find out practical advice, how to improve customer experience, find out where to invest and why, start from the bottom and work your way up. Top-down strategy work is often very difficult to apply in to processes and real daily work. Bottom-up work deliver rich and practical improvement advice ready for roll-out.
SEE ALSO:

12 Comments

  1. […] Understanding the whole customer journey makes it possible for an organisation to re-define relevance and information sources. I’ve published an article about how to cure corporate autism earlier and you can find more from there. Check out  […]

  2. […] let’s not forget – analytics is useless without understanding and decisions (generate corporate autism) – planning and management. I thinks this means the dawn for customer journey planning and […]

  3. […] How to enable smart company and avoid corporate autism […]

  4. […] How to enable smart company and avoid corporate autism […]

  5. […] How to enable smart company and avoid corporate autism […]

  6. […] How to enable smart company and avoid corporate autism […]

  7. […] How to enable smart company and avoid corporate autism […]

  8. […] How to enable smart company and avoid corporate autism Author: Toni Keskinen, Marketing Architect & Customer Journey Designerhttp://www.linkedin.com/in/tonikeskinen […]

  9. […] How to enable smart company and avoid corporate autism […]

  10. […] after case, that the internal and CRM figures have generated blind spots and consequently create corporate autism. The only way to really do actionable strategic development in my opinion is upside down and outside […]

  11. […] How to enable smart company and avoid corporate autism […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 989 other followers

%d bloggers like this: