Future CMO Movement

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How to measure conversion – infograph

I found a great infograph from my former colleagues’ website. Tamara Gielen has one of the most red email marketing blogs in the world – Be relevant! emailmarketing blog . This inforgraph is about conversion optimisation in general and has a great message I totally agree with. Nothing beats the live testing with actual customers. A/B testing, multivariate testing, using segmenting and other tools for learning are the best and fastest ways for creation of reliable business cases in marketing. So, here it is. Enjoy
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    • I am trying to do exactly that 🙂 Help me and share as much as you will!! I am also looking for other authors to write in this blog. Anyone with great stories, ideas and experiences – I can deliver author rights to this blog.

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