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What best performers do differently by Aberdeen

I found a great article from Slideshare about the role of analytics and data-driven decision making in all aspects of marketing to focus on the voice of the customer and drive revenue. The best performers simply work harder and more methodologically. The process and tools need to be in place and they are being actively used. This is all quite obvious, still too rarely executed in real life.

This is in short, what is supposed to be in place and in operational execution:

Best-in-class PACE framework What are the difference then?

Best-performers are different in operationsWhat about technology use?

Best performer technology useLet’s make a mental note, that this study and results are from 2011. Marketing analytics for social media and marketing automation have become much more influential since then. However, this study is a great reminder of the fact, that performance comes from hard work and dedication.

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Author: Toni Keskinen, Marketing Architect & Customer Journey Designer

http://www.linkedin.com/in/tonikeskinen

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Source: Aberdeen CMO Study


3 Comments

  1. Great comment from John Totten in Marketing Science group in LinkedIn “I found that looking at the differences between top and bottom percentages was interesting
    Greatest was knowledge – tracking, measuring and reporting on results – 44 %
    Next was the competitive framework process – effectiveness testing -39%, and knowledge dissemination 37 %, followed by KPI performance definitions at 37 %.
    Enabling technologies and service items did not make the cut.

    So collecting good data, having a clear definition of what constitutes good performance, evaluating campaign content, and a well though-out process for getting the right information to the right people would be the key differentiators.”

    Well said – Thank you John

  2. […] What best performers do differently; Aberdeen […]

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