I just found a great article by Ayaz Nanji in @marketingprofs.com about Google search algorithm. Mr. Nanji states: “Increasingly, websites that appear at the top of Google search results are those that tend to have a high number of social signals, such as likes, shares, tweets and plus-ones, according to a recent report by Searchmetrics. The study, which was based on an analysis of 300,000 URLs appearing in the top search result position in the US, found a particularly strong correlation between signals from Google’s own network, Google+, and good rankings.”
Here are the main findings from the analysis:
The importance of having keywords in the domain name or the URL has lost significance—mainly because of two algorithm changes by Google in 2012.
However, the importance of keywords on the page itself, as well as the relevance of the keyword position in the title (the closer to the front, the better), have increased considerably.
2. Good Content Is Still King
Content factors correlate almost entirely positively with good rankings and were found to be even more important in 2013 compared with 2012.
For example, good ranking URLs generally have more text and a higher number of additional media integrations (images files, etc.) compared with 2012.A good internal link structure also appears to be an important quality attribute.
Google does not seem to apply the same criteria for the websites of brands as for other domains.For example, the search engine considers it natural for brands to have comparatively more backlinks with the name of the brand in the link text alone.
Here’s more in an infograph format:
Author: Toni Keskinen, Marketing Architect & Customer Journey Designer
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