Sharing Economy – What Airbnb and Uber Have Inspired

In the Q1 2014 issue of WARC’s Market Leader, my article on the sharing economy praised the work of Airbnb and Uber for creating a world where everyone had the chance to experience entrepreneurship as a result of sharing pre owned assets. In the following issue, Paul Kemp-Robertson attributed the success of this trend towards a trust deficit brought about by the consistently broken promises of larger brands.

The idea of sharing has of course inspired a new generation of Airbnb’s such as

and a fleet of Uber replicators such as:

To learn more about the changing attitudes towards consumption globally, the rise of the sharing economy and the opportunities this presents for brands, click here for the the latest in Havas’s Prosumer series.

Further reading:

Published by Babar Khan Javed

Babar Khan Javed started his corporate career in 2011 with the co-creation of a social media agency called Sociality 360, which he (and his partner) sold to Pakistan's largest traditional advertising within 15 months of formation. Since then he has structured deals in the form of mergers & acquisitions for a number of digital and internet based companies & start-ups. In 2014, he became the first Pakistani to be nominated for Deloitte's Pro Bono Champion (organized by Points of Light) for his entrepreneurship development work via INJAZ in Pakistan. As of today (July 2015), Babar is a freelance business journalist with his work featured in Express Tribune, WARC's Market Leader, CMO Council's PeerSphere and ALM's Consulting Magazine. He is also a high level member on the advisory board for "Green & White" an advertising technology firm that grants contextual relevance for English and Urdu medium digital publishers. He is currently seeking out start-up CEO's to assist in their top & bottom line results & goals, and can be reached on babarkj@gmail.com for further inquiry.

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