In this edition of Ephlux Insights, Strauss Strauss shared the origins, brainstorming process, tested ideas and brand architecture finalized on for Adobe Creative Suite.
We learn about his role (and unnamed colleague) on how they helped Adobe respect customer depth and usage behavior with brand architecture for Creative Suite.
Further learning:
- TEDxUCIrvine – From Branding, With Love
- $100,000 of Brand Strategy Advice
- Think with Google 2013 Argentina – Branding in the New Normal
- Think Branding, with Google – Conference Keynote – “Branding in the New Normal”
Author: Babar Khan, Managing Editor at Ephlux Insights
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