Start-up Watch – 9Lines

Ever wanted to walk around looking like you belong in the Museum of Modern Art?

Unlimited SKU’s.

Described has a “fresh, fun, yummy fashion & lifestyle brand”, 9Lines merges art, fashion and design in its first season, with the aim of taking audiences through the lives of pop icons & make them accessible in daily life. The founding team follows the leadership blend of  creativity and numbers, with Hasan Iqbal Rizvi and Saad Shahid respectively, both with half a decade of relevant work experience between the two of them. As the brains behind the business, they design everything from T-shirts to stationary, posters to jewelry, mobile phone accessories to bags; almost anything you would want a quirky and fun design on. They take pride in producing unique products with a major focus on print and illustration with bold and colorful designs.

One of many USP’s.

It’s the brainchild of Hasan Iqbal’s love for creation and Saad Shahid’s fondness for pop art. The idea behind this was to create a label that shouted fun, quirkiness, edginess, and creative originality.  People are consumed in popular culture but still 9Lines were very intent on exploring classic Hollywood, and drawing inspiration from the very many mass culture inspired visuals that have been long forgotten. They made pop culture even more visually appealing and accessible to people of Pakistan. To say necessity is the mother of invention wouldn’t be totally wrong in 9Lines’s case. Unable to find a small keepsake like a decent stationery compelled the founders to combine two things they loved to do–write and design. With the idea of creating notebooks that celebrate Pop Art, 9Lines transformed into much more.

Based in Lahore, they primarily function off of their Facebook page, the occasional exhibition and a snazzy little website where you can have a look at everything that they have in stock and get ordering. If the item’s in stock, it can be in your possession in about two working days. And if it’s a customization, then in about three days, obviously once you’ve approved the design. Delivery across the country is absolutely free and comes with the beautiful option of cash-on-delivery.

For more info, visit their online store or Facebook page.

Published by Babar Khan Javed

Babar Khan Javed started his corporate career in 2011 with the co-creation of a social media agency called Sociality 360, which he (and his partner) sold to Pakistan's largest traditional advertising within 15 months of formation. Since then he has structured deals in the form of mergers & acquisitions for a number of digital and internet based companies & start-ups. In 2014, he became the first Pakistani to be nominated for Deloitte's Pro Bono Champion (organized by Points of Light) for his entrepreneurship development work via INJAZ in Pakistan. As of today (July 2015), Babar is a freelance business journalist with his work featured in Express Tribune, WARC's Market Leader, CMO Council's PeerSphere and ALM's Consulting Magazine. He is also a high level member on the advisory board for "Green & White" an advertising technology firm that grants contextual relevance for English and Urdu medium digital publishers. He is currently seeking out start-up CEO's to assist in their top & bottom line results & goals, and can be reached on for further inquiry.

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