Planning 3.0 – combining Creative, Communications, Experience and Business planning = Customer Journey Management

Admap published a writing competition results – best articles about “Planning 3.0”– How will we be planning in 2020? The winner, Nick Hirst said “We need to transcend the often polar disciplines of ‘conceptual’ (creative agency) and ‘practical’ (media agency) planning to deliver, not communications, but great brand experiences.” I couldn’t agree more! Although mr. NickContinue reading “Planning 3.0 – combining Creative, Communications, Experience and Business planning = Customer Journey Management”

Brand as a road sign – foundation for a Customer Journey

Branding is a quite debated management prioritization area right now. In a challenging financial environment companies are often looking for rapid payoff instead of long-term profitability. These two approaches used to be considered as opposites and in some cases they still are. In my opinion it is just ignorance. The communications scene has changed soContinue reading “Brand as a road sign – foundation for a Customer Journey”

Forecast for marketing planning and ecosystem evolution

The high frequency trading (HFT) stands for machine based stock exchange trading. HFT model leverages price differences in variety of stock exchanges, buy and sell in a fraction of a second. If there is 0,01% price difference in two stock exchanges,  you can make 100 profit with a 1M investment in a millisecond. HFT isContinue reading “Forecast for marketing planning and ecosystem evolution”

Great future for creative agencies

Creative agencies have been under siege for a long time. The business has changed completely within relatively short time and the balance of power between disciplines within agencies has shifted tremendously. Agencies must have changed a lot by now, but they need to change a lot more in order to meet the demands Future CMOContinue reading “Great future for creative agencies”

Fancy advertising

The marketing environment has changed drastically over the past few years. The change has occurred due to the influence and behaviour change social mediums have enabled and empowered. Here’s a great presentation about how to approach the new planning environment. Ad crafting updated, the basics of transmedia planning View more presentations from Isabelle Quevilly Well,Continue reading “Fancy advertising”

Future CMO & Strategic Marketing

Customers are on a journey with your brand. In today’s business environment, the greatest purpose of organizational functions is to give the roadmap to that journey. Well then, what is a customer journey? It is the art and science of customer-centric methods, skills and tools to synchronize customer’s needs and company’s offering optimally by handlingContinue reading “Future CMO & Strategic Marketing”