Lost insights and corporate blind spots

This is a post about current state, corporate malpractices. Corporate standard is to use apr. 20% of the value their data assets provide.. well it could actually be even less. This post is about recognizing the needs for change and offer some ideas about how to get it done. These are just some learnings fromContinue reading “Lost insights and corporate blind spots”

Future CMO & Strategic Marketing

Customers are on a journey with your brand. In today’s business environment, the greatest purpose of organizational functions is to give the roadmap to that journey. Well then, what is a customer journey? It is the art and science of customer-centric methods, skills and tools to synchronize customer’s needs and company’s offering optimally by handlingContinue reading “Future CMO & Strategic Marketing”