Every time something new comes up and people jump on it, they learn something new but it seems that they often start forgetting the best features of the previous while learning. Then came the content marketing era and inbound marketing surge. Now there is a swing back to ABM (Account based marketing and proactive sales).Continue reading “Salesman didn’t die.. but got help”
While the developed world tackles mobile traffic fraud, the frontier markets battle impression fraud found in the outdoor advertising space. The former CMO of Samsung is changing all that.
I found a great article from Slideshare about the role of analytics and data-driven decision making in all aspects of marketing to focus on the voice of the customer and drive revenue. The best performers simply work harder and more methodologically. The process and tools need to be in place and they are being activelyContinue reading “What best performers do differently by Aberdeen”
This is a presentation that McKinsey consultant, Tim McGuire, made at the recent Direct Marketing Association conference. It is very thought-provoking and inspiring one, because it is about practical value and applications of data. In direct marketing scoring models and regression analytics have been an approach any seriously result oriented marketing responsible has already tested.Continue reading “This is how data makes money”