2013 internet trends by Mary Meeker & Liang Wu

The internet changed marketing by enabling a completely new service and transaction channel. Then came social media along and changed the way how people communicate and share experiences. Then came the mobile internet, apps,… and the change just accelerates. This Mary Meeker’s and Liang Wu’s presentation, a rather comprehensive one, is about the current stateContinue reading “2013 internet trends by Mary Meeker & Liang Wu”

The CMO Survey 2013 & insights – What CMO’s should do now?

The Duke University’s CMO Survey 2013 results highlighted again the need for marketing and CMO’s to carry more responsponsibility and integrate better with the corporate management and operations. It seems to me that marketing is facing the same evolution that car engines have gone thru since 1960’s. In the 60’s car engines were large, heavy,Continue reading “The CMO Survey 2013 & insights – What CMO’s should do now?”

Business Design.. with customer centricity

Here is my presentation that is about Business Design and how you lay the foundation of business development and value generation on customer journey and diminish the complexity to understandable and measurable insights and practices to marketing, operations and R&D. Recognition and simplification is the way to go and insights come from that. I’ve justContinue reading “Business Design.. with customer centricity”

CMO challenge – How to organize marketing for success?

This time this article is more about a question, than an answer. We do need to change but to what? Earlier on I wrote an article about how the creative work and marketing planning will transform in to something new.  As we do know the brand’s own customer interfaces are becoming more and more important asContinue reading “CMO challenge – How to organize marketing for success?”

Big Data, Big Decisions and Big Management Change

Big data is out there. Data volumes, velocity and varieties have multiplied, in fact exploded.  The big question is how to find the best ways to make all of it and how analyzed data is changing decision-making ways and management. Are big decisions based on analyzed evidence or intuition? Many organizations are thinking how toContinue reading “Big Data, Big Decisions and Big Management Change”

How to create an intelligent company and cure Corporate Autism?

Big data is the catch phrase inspiring corporate management right now. I agree that it is the direction many companies should choose to take. However, the reality is that challenges are not in systems and technology. Most important challenges can be found from our own ways of working and thinking. In this presentation I explainContinue reading “How to create an intelligent company and cure Corporate Autism?”

Insight IQ

I read a very interesting article from HBR, April 2012 issue. Shvetank Shah, Andrew Horne and Jaime Capella wrote an article about how good data won’t guarantee good decisions and most companies have too few analytics-savvy worker. If you are not able read that excellent article from HBR, here is a couple of points fromContinue reading “Insight IQ”

Revolution in marketing – driving management change

Mr. Stephen Cook, Founder of Fortune CMO made a great case about the changing role of CMO in his article “Its time to Raise the CMO bar”. Here are some of his key findings: “My sources consistently mentioned that CMO roles have been adapting piecemeal over the past decade, but we are now at aContinue reading “Revolution in marketing – driving management change”

Lost insights and corporate blind spots

This is a post about current state, corporate malpractices. Corporate standard is to use apr. 20% of the value their data assets provide.. well it could actually be even less. This post is about recognizing the needs for change and offer some ideas about how to get it done. These are just some learnings fromContinue reading “Lost insights and corporate blind spots”