Insight IQ

I read a very interesting article from HBR, April 2012 issue. Shvetank Shah, Andrew Horne and Jaime Capella wrote an article about how good data won’t guarantee good decisions and most companies have too few analytics-savvy worker. If you are not able read that excellent article from HBR, here is a couple of points fromContinue reading “Insight IQ”

CMO expectations and emphasis – CMO survey 2/2012

CMO’s are quite optimistic, increase spending overall but especially in social media, CRM and analytics (internally and externally) CMOsurvey.com made a study of CMO expectations and emphasis in February 2012. The wheel is already turning and the role of CMO’s changing. It is especially interesting to see that the traditional emphasis of CMO is nowContinue reading “CMO expectations and emphasis – CMO survey 2/2012”