In Conversation with the CEO of BeautyHooked.com

At the third Startup Weekend event held in Lahore, Sahr Said‘s idea was crowned the winner. Within a week, she secured an incubation with the LUMS Center for Entrepreneurship and has embarked on a mission to make it incredibly easy for every woman to be beautiful. We reached out to her to learn about what the company willContinue reading “In Conversation with the CEO of BeautyHooked.com”

How to motivate your employees to use analytic insights

ARTICLE BY DR. KOEN POWELS Marketing measurement, accountability, analytics and dashboards are priorities in the toolkit of the successful Chief Marketing Officer. The pressure from the top is strong: prove your marketing is working, give us higher profits with lower budgets, show us the opportunities for profitable growth. Many companies have developed marketing analytic dashboardsContinue reading “How to motivate your employees to use analytic insights”

Google decided to kill SEO business

There has been a lot of fuzz about Google’s decision to not give Search Engine Search word conversion to your website. I recently wrote an article about what does Google look for on your website and there was already discussion about not getting the data anymore. At first the data stream was cut from GoogleContinue reading “Google decided to kill SEO business”

From Poor-Data and Poor-Insight to Rich-Data and Better-Insight

As we already know, organizations have ability to collect, store and analyze massive amount of data from multiple sources. They have spent a lot of money managing this big data. Investments in technology and analytics are useless unless employees can use data, information and knowledge in their decisions-making.  Many companies are facing a big challenge in data-drivenContinue reading “From Poor-Data and Poor-Insight to Rich-Data and Better-Insight”

Big Data, Big Decisions and Big Management Change

Big data is out there. Data volumes, velocity and varieties have multiplied, in fact exploded.  The big question is how to find the best ways to make all of it and how analyzed data is changing decision-making ways and management. Are big decisions based on analyzed evidence or intuition? Many organizations are thinking how toContinue reading “Big Data, Big Decisions and Big Management Change”

Insight IQ

I read a very interesting article from HBR, April 2012 issue. Shvetank Shah, Andrew Horne and Jaime Capella wrote an article about how good data won’t guarantee good decisions and most companies have too few analytics-savvy worker. If you are not able read that excellent article from HBR, here is a couple of points fromContinue reading “Insight IQ”