Start-up Watch – 9Lines

Ever wanted to walk around looking like you belong in the Museum of Modern Art? Described has a “fresh, fun, yummy fashion & lifestyle brand”, 9Lines merges art, fashion and design in its first season, with the aim of taking audiences through the lives of pop icons & make them accessible in daily life. The foundingContinue reading “Start-up Watch – 9Lines”

Carmudi’s CTO on Infrastructure, Processes and Achieving Scale

Jean-Jacques Borie, chief technology officer of Carmudi, recently spoke to Babar Khan and shared how his knowledge has allowed him to go from global architecture as well as helping developers in deep coding issues. His role, as we will learn more, goes beyond engineering and Jean contributes to corporations’ strategic visions and alignment with IT. Edited excerpts of the discussion follow. PleaseContinue reading “Carmudi’s CTO on Infrastructure, Processes and Achieving Scale”

Carmudi’s Co-Founder on Entrepreneurship, Ecosystems and eCommerce

Fritz Simons, global managing director and co-founder of Carmudi, is regarded as one of the world’s leading authorities on competitive advantage and go to market strategy. Mr. Simons recently spoke with Babar Khan, the entrepreneur in residence turned managing editor in the Dubai office of Ephlux Insights and the former CMO of Application Services with Ephlux inContinue reading “Carmudi’s Co-Founder on Entrepreneurship, Ecosystems and eCommerce”

How Crescent Textile Mills Achieves 3% Conversions

Rory Sutherland, vice chairman of Ogilvy UK, once famously said that when everyone else shouts ‘paper’, the rewards go to the man who shouts ‘scissors’. Crescent Textile Mills is engaged in the business of textile manufacturing comprising of made ups, processed fabrics and yarn made from raw cotton and synthetic fibers. Like most fashion, apparel andContinue reading “How Crescent Textile Mills Achieves 3% Conversions”

What Does Google look for? Search ranking factors 2013 (infographic)

I just found a great article by Ayaz Nanji in @marketingprofs.com about Google search algorithm. Mr. Nanji states: “Increasingly, websites that appear at the top of Google search results are those that tend to have a high number of social signals, such as likes, shares, tweets and plus-ones, according to a recent report by Searchmetrics. TheContinue reading “What Does Google look for? Search ranking factors 2013 (infographic)”

From Marketing Automation to Service Automation

I’ve come to the conclusion that the name “marketing automation” for new breed technologies is simply too narrow. In the projects I have been working, it has been evident that the core challenges companies have lie in their business processes. As a customer, you expect to know what is going on and understand what theContinue reading “From Marketing Automation to Service Automation”

2013 internet trends by Mary Meeker & Liang Wu

The internet changed marketing by enabling a completely new service and transaction channel. Then came social media along and changed the way how people communicate and share experiences. Then came the mobile internet, apps,… and the change just accelerates. This Mary Meeker’s and Liang Wu’s presentation, a rather comprehensive one, is about the current stateContinue reading “2013 internet trends by Mary Meeker & Liang Wu”

This is how data makes money

This is a presentation that McKinsey consultant, Tim McGuire, made at the recent Direct Marketing Association conference. It is very thought-provoking and inspiring one, because it is about practical value and applications of data. In direct marketing scoring models and regression analytics have been an approach any seriously result oriented marketing responsible has already tested.Continue reading “This is how data makes money”

Marketing DO or DIE – Managing Customer Interfaces

In case of any company that is selling products and services that people are interested in enough to find more information about, have customer relationships with continuous or repeated purchases, succeed or fail because of their customer interfaces. In the current business environment, where the competition is hard and people have other players available inContinue reading “Marketing DO or DIE – Managing Customer Interfaces”