The Evolution of Pakistani Real Estate Marketing

If housing bubble’s have taught us anything, its that real estate has a direct impact not only on home valuations, but also on a nation’s mortgage markets, home builders, real estate, home supply retail outlets and foreign banks. According to The State Bank’s Quarterly Housing Finance Review, Pakistan’s “housing units’ shortage can be estimated more than 9 millionContinue reading “The Evolution of Pakistani Real Estate Marketing”

Megaphone model – An approach to influence an entire market

I’ve been involved in some cases that had to do with introducing something new to the market place and/or  required changes to legislation, public opinion and awareness. Such cases are about energy legislation, taxation, medical legislation, healthcare, vaccination programs, trade legislation, nuclear power plant permits, etc. In such a case I and Minna Ritoluoma (MarketingContinue reading “Megaphone model – An approach to influence an entire market”

Marketing has an identity crisis – Blue Ocean dashboard

I just found Dr. Rod King’s Blue Ocean dashboard and process tools from SlideShare today and thought about how necessary it is to understand the whole value creation process in order to manage brand effectively. The number one branding responsible inside the company is actually the CEO, as he is often the only person inContinue reading “Marketing has an identity crisis – Blue Ocean dashboard”

Big Data, Big Decisions and Big Management Change

Big data is out there. Data volumes, velocity and varieties have multiplied, in fact exploded.  The big question is how to find the best ways to make all of it and how analyzed data is changing decision-making ways and management. Are big decisions based on analyzed evidence or intuition? Many organizations are thinking how toContinue reading “Big Data, Big Decisions and Big Management Change”

Future CMO & Strategic Marketing

Customers are on a journey with your brand. In today’s business environment, the greatest purpose of organizational functions is to give the roadmap to that journey. Well then, what is a customer journey? It is the art and science of customer-centric methods, skills and tools to synchronize customer’s needs and company’s offering optimally by handlingContinue reading “Future CMO & Strategic Marketing”

Why Futurecmo.org movement is important?

This is the home page for the Future CMO movement. We  recognized a need for new kind of collaboration and movement.  The business environment has grown more and more complicated to understand and manage. CMO’s and business managers have great difficulties staying up-to-date with the change and finding ways, methodologies, technology and partners to helpContinue reading “Why Futurecmo.org movement is important?”