The corporate management is facing complexity they are not equipped to handle at faster and faster speed. The CEO is challenged with innovation as a new management imperative. There is a strong need for change inside corporate management and outside in the siloed ecosystems serving companies. In media and marketing the world has changed dramaticallyContinue reading “Re-structuring and re-inventing the Ecosystem”
The marketing environment has changed drastically over the past few years. The change has occurred due to the influence and behaviour change social mediums have enabled and empowered. Here’s a great presentation about how to approach the new planning environment. Ad crafting updated, the basics of transmedia planning View more presentations from Isabelle Quevilly Well,Continue reading “Fancy advertising”
Critical Responsibilities and Competencies Strategic Planning Work closely with business leaders and key resources to understand business objectives and issues in order to align marketing strategies that will support goals. Develop a roadmap for creating and maintaining a performance driven marketing program, accountable to overall business and financial objectives. Marketing Strategy Develop and manage integratedContinue reading “Critical Responsibilities and Competencies – Strategy”
The role of the CMO is changing fast. The requirements for the position are more complex than ever. Here is an operational sample spec.