Revolution in marketing – driving management change

Mr. Stephen Cook, Founder of Fortune CMO made a great case about the changing role of CMO in his article “Its time to Raise the CMO bar”. Here are some of his key findings: “My sources consistently mentioned that CMO roles have been adapting piecemeal over the past decade, but we are now at aContinue reading “Revolution in marketing – driving management change”

Lost insights and corporate blind spots

This is a post about current state, corporate malpractices. Corporate standard is to use apr. 20% of the value their data assets provide.. well it could actually be even less. This post is about recognizing the needs for change and offer some ideas about how to get it done. These are just some learnings fromContinue reading “Lost insights and corporate blind spots”

Re-structuring and re-inventing the Ecosystem

The corporate management is facing complexity they are not equipped to handle at faster and faster speed. The CEO is challenged with innovation as a new management imperative. There is a strong need for change inside corporate management and outside in the siloed ecosystems serving companies. In media and marketing the world has changed dramaticallyContinue reading “Re-structuring and re-inventing the Ecosystem”

Fancy advertising

The marketing environment has changed drastically over the past few years. The change has occurred due to the influence and behaviour change social mediums have enabled and empowered. Here’s a great presentation about how to approach the new planning environment. Ad crafting updated, the basics of transmedia planning View more presentations from Isabelle Quevilly Well,Continue reading “Fancy advertising”

Future CMO & Strategic Marketing

Customers are on a journey with your brand. In today’s business environment, the greatest purpose of organizational functions is to give the roadmap to that journey. Well then, what is a customer journey? It is the art and science of customer-centric methods, skills and tools to synchronize customer’s needs and company’s offering optimally by handlingContinue reading “Future CMO & Strategic Marketing”

Critical Responsibilities and Competencies – Strategy

Critical Responsibilities and Competencies Strategic Planning Work closely with business leaders and key resources to understand business objectives and issues in order to align marketing strategies that will support goals. Develop a roadmap for creating and maintaining a performance driven marketing program, accountable to overall business and financial objectives. Marketing Strategy Develop and manage integratedContinue reading “Critical Responsibilities and Competencies – Strategy”