Salesman didn’t die.. but got help

Every time something new comes up and people jump on it, they learn something new but it seems that they often start forgetting the best features of the previous while learning. Then came the content marketing era and inbound marketing surge. Now there is a swing back to ABM (Account based marketing and proactive sales).Continue reading “Salesman didn’t die.. but got help”

Making millions with pennies – BEHAVIORAL ECONOMICS

When I think about board member’s day to day life and board meeting’s average content, I know it’s full of big decisions. What is our growth strategy? Are we willing to invest millions of euros/dollars in technology in order to enable customer relationship strategy and automation? How can we reduce our churn? How can weContinue reading “Making millions with pennies – BEHAVIORAL ECONOMICS”

SEO methods for the future

Here are some good advice for SEO in the future too. Google Hummingbird is a challenge and Google is constantly giving us less and less information about search word based hits and traffic. Anyhow, this advice should help you keep your company’s website on top of the search listing. SEO vs. New SEO – SustainableContinue reading “SEO methods for the future”

CMO´s were hit by Tornado

Marketing departments in many companies are currently losing their importance and budgets. The world of commerce and marketing is truly in great turbulence right now.. Tornado really. The change is like force of nature and it is so fierce, because several megatrends are colliding simultaneously: Customer Experience design and metrics mania (NPS) Corporate Identity asContinue reading “CMO´s were hit by Tornado”

Beyond HBR’s “truth about customer experience”

Harward Business Review just published a great article about Customer Experience and Journey. See here. The main point of the article is, that managing single touchpoint engagements doesn’t provide sufficient customer experience. My advice is: Don’t design just touchpoints – Design chain of events, proactive and reactive. Development and measurement is often done engagement byContinue reading “Beyond HBR’s “truth about customer experience””