CMO’s role is to 1) understand and analyze markets and customer behaviour and 2) enable corporate operations and strategy to adapt to customer’s changing needs and behaviour
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FCMO Role
Future CMO Movement
The CMO's role is under enormous pressure to change. FutureCMO.org will become a network of individuals willing to push the limits, contribute, share and learn together. Joint the movement: follow, share, comment or become an author. We have a lot of work to do!
