How to motivate your employees to use analytic insights

ARTICLE BY DR. KOEN POWELS Marketing measurement, accountability, analytics and dashboards are priorities in the toolkit of the successful Chief Marketing Officer. The pressure from the top is strong: prove your marketing is working, give us higher profits with lower budgets, show us the opportunities for profitable growth. Many companies have developed marketing analytic dashboardsContinue reading “How to motivate your employees to use analytic insights”