Service Designing Marketing

Service Design is a ground breaking methodological shift towards customer centered business development. I can’t underline enough how important this new dicipline is in creating  completely new and very influential business models. Service Design should also be used in marketing just as effectively. In my opinion, marketing should evolve in to such direction where weContinue reading “Service Designing Marketing”

How to map Customer Journey – The key questions

When a customer initiates conscious consideration and buying, he’s often  the one who’s active. He’s making searches online, reading ads, discussing about his interest with friends and family, reading product reviews, asking questions from professionals and stores, visiting several websites and outlets, asking opinions and advice. Majority of this behaviour can be analyzed online orContinue reading “How to map Customer Journey – The key questions”