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What best performers do differently by Aberdeen
I found a great article from Slideshare about the role of analytics and data-driven decision making in all aspects of marketing to focus on the voice of the customer and drive revenue. The best performers simply work harder and more methodologically. The process and tools need to be in place and they are being actively used. This is all quite obvious, still too rarely executed in real life.
This is in short, what is supposed to be in place and in operational execution:
Let’s make a mental note, that this study and results are from 2011. Marketing analytics for social media and marketing automation have become much more influential since then. However, this study is a great reminder of the fact, that performance comes from hard work and dedication.
SEE ALSO:
“The CMO 2013 Study insights and what CMO’s should do now”
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Business Design with customer centricity
How to enable smart company and avoid corporate autism
Author: Toni Keskinen, Marketing Architect & Customer Journey Designer
http://www.linkedin.com/in/tonikeskinen
Join FutureCMO Movement LinkedIn Group here
Source: Aberdeen CMO Study