Making millions with pennies – BEHAVIORAL ECONOMICS

When I think about board member’s day to day life and board meeting’s average content, I know it’s full of big decisions. What is our growth strategy? Are we willing to invest millions of euros/dollars in technology in order to enable customer relationship strategy and automation? How can we reduce our churn? How can weContinue reading “Making millions with pennies – BEHAVIORAL ECONOMICS”

Business Design and Transformation process for growth

I have been privileged to be part of some major enterprise transformation processes over the past decade that have taught a lot about how do you actually enable and enforce change for customer centric, holistic, agile and innovative corporate culture. In the business world we are living in today, brands are created with customer experienceContinue reading “Business Design and Transformation process for growth”

7P’s interview – Ephlux Insights with Toni Keskinen (of Future CMO)

Here’s my interview with Mr Babar Khan Javed about the backround of my thinking that led to re-creation of Marketing’s 7P’s published in ADMAP November 2014 Further reading: Marketing’s 7P’s published in ADMAP November 2014 Branding = Change Management & Operational Excellence Loyalty for Pragmatists – It’s not about loyalty schemes Managing Brand – theContinue reading “7P’s interview – Ephlux Insights with Toni Keskinen (of Future CMO)”

Loyalty in an interactive digital market

The concept of loyalty is a very profound human emotion like love and trust. Loyalty is an outcome of shared values and experiences, forged with time. It’s not a fling, its about integrity, trust and dedication. Loyalty truly is the holy grail of brand relationship even in the interactive digital marketplace. When we think aboutContinue reading “Loyalty in an interactive digital market”

Branding = Change Management and Operational Excellence

Over the past couple of years I have been involved in the development processes of SME’s and some major companies with hundreds of millions or billions in turnover. These processes are about change: The emphasis is moving from advertising and external media to own touchpoints and communications with own customers The marketing as such isContinue reading “Branding = Change Management and Operational Excellence”

Marketing’s new and re-designed 7P’s

Marketing used to be about making companies APPEAR to be better, increasing brand appeal etc. Today marketing is about MAKING BETTER COMPANIES The omni-channel, real-time, everything’s available and traceable environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E. JeromeContinue reading “Marketing’s new and re-designed 7P’s”