The CMO Survey 2013 & insights – What CMO’s should do now?

The Duke University’s CMO Survey 2013 results highlighted again the need for marketing and CMO’s to carry more responsponsibility and integrate better with the corporate management and operations. It seems to me that marketing is facing the same evolution that car engines have gone thru since 1960’s. In the 60’s car engines were large, heavy,Continue reading “The CMO Survey 2013 & insights – What CMO’s should do now?”