Nike Pro Combat: From Struggling to #1 in China

In 1986, Nike introduced the category of Cross Training with the “Bo Knows” campaign and it was wildly successful. When new market entrants like Under Armour threatened that holding, Nike sought a new communication tone for its “ahead of its time”¬†product offering: compression-fit thermo-regulating base layers, flat lock seams, hydrophobic and Dri-Fit fabrics. In orderContinue reading “Nike Pro Combat: From Struggling to #1 in China”