Definition for Customer Experience

Customer Experience is so obvious and yet so complex subject that has multitude of perceptions and views to consider. I try to put it very objectively. What do you think about this definition about: ‚ÄúCustomers approach their experience subjectively and holistically and they form their view of customer experience based on one or multiple engagementsContinue reading “Definition for Customer Experience”

Marketing has an identity crisis – Blue Ocean dashboard

I just found Dr. Rod King’s Blue Ocean dashboard and process tools from SlideShare today and thought about how necessary it is to understand the whole value creation process in order to manage brand effectively. The number one branding responsible inside the company is actually the CEO, as he is often the only person inContinue reading “Marketing has an identity crisis – Blue Ocean dashboard”