Insight IQ

I read a very interesting article from HBR, April 2012 issue. Shvetank Shah, Andrew Horne and Jaime Capella wrote an article about how good data won’t guarantee good decisions and most companies have too few analytics-savvy worker. If you are not able read that excellent article from HBR, here is a couple of points fromContinue reading “Insight IQ”

Fancy advertising

The marketing environment has changed drastically over the past few years. The change has occurred due to the influence and behaviour change social mediums have enabled and empowered. Here’s a great presentation about how to approach the new planning environment. Ad crafting updated, the basics of transmedia planning View more presentations from Isabelle Quevilly Well,Continue reading “Fancy advertising”