The beginning of customer journey – Initiation

The customer comes to a crossing and stops because the brand successfully engages with him or something changes in the customer’s situation. In most customer journeys there is a defining moment when a person gets actively interested in buying, initiated. That moment can be identified rather reliably. Something makes a person actively start considering aboutContinue reading “The beginning of customer journey – Initiation”

Critical Responsibilities and Competencies – Strategy

Critical Responsibilities and Competencies Strategic Planning Work closely with business leaders and key resources to understand business objectives and issues in order to align marketing strategies that will support goals. Develop a roadmap for creating and maintaining a performance driven marketing program, accountable to overall business and financial objectives. Marketing Strategy Develop and manage integratedContinue reading “Critical Responsibilities and Competencies – Strategy”