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7P’s interview – Ephlux Insights with Toni Keskinen (of Future CMO)
Here’s my interview with Mr Babar Khan Javed about the backround of my thinking that led to re-creation of Marketing’s 7P’s published in ADMAP November 2014
Further reading:
- Marketing’s 7P’s published in ADMAP November 2014
- Branding = Change Management & Operational Excellence
- Loyalty for Pragmatists – It’s not about loyalty schemes
- Managing Brand – the most profound KPI’s and their impact
- Brand as a roadsign – foundation for customer journey
Author: Toni Keskinen, Change Catalyst & Executive as a Service
http://www.linkedin.com/in/tonikeskinen
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