From Marketing Automation to Service Automation

I’ve come to the conclusion that the name “marketing automation” for new breed technologies is simply too narrow. In the projects I have been working, it has been evident that the core challenges companies have lie in their business processes. As a customer, you expect to know what is going on and understand what theContinue reading “From Marketing Automation to Service Automation”

Management Tools & Trends 2013 – Bain & Company

The Bain article is very good read indeed.The full article and report as a PDF are available here The results of the recently revealed 2013 survey show that the world’s top five management tools are: Strategic Planning Customer Relationship Management Employee Engagement Surveys Benchmarking Balanced Scorecard The differences between market areas are clear, do toContinue reading “Management Tools & Trends 2013 – Bain & Company”