Who is the CMO of the future?

Digital Surgeons, founder, @petesena, takes a look at what the landscape looks like for the future role of the CMO. Gartner is predicting that by 2017, the CMO will spend more time than the CIO on technology. We’re seeing this already happening with progressive brands shifting budgets towards digital.  Peter shares his thoughts in a Slideshare above onContinue reading “Who is the CMO of the future?”

Managing Social reputation – Brand is a verb

BRAND IS A VERB AND SOCIAL BY NATURE Brands cannot be “created” one way – it’s the people’s perception of a company or product. Brand is no longer a noun; it has turned in to a verb. You could actually think brand as an agreement between a customer, customer’s peers (society) and company. Customers canContinue reading “Managing Social reputation – Brand is a verb”

Symbiosis strategy – Creating the ultimate customer value proposition

Whenever two organisms of different species exist in close physical contact to the benefit of both organisms, that’s symbiosis. Symbiosis can occur between animals, plants, fungi or any combination thereof. Each organism contributes something that benefits the survival of the other, and in turn receives a survival benefit of its own. This is business versionContinue reading “Symbiosis strategy – Creating the ultimate customer value proposition”

Loyalty for pragmatists – it’s not about loyalty schemes

This post is about loyalty. Loyalty is about people’s willingness to stay as a customer or re-purchase when the time comes. Attrition is about customers leaving the company (defect).  For one reason or another customer relationships end inevitably, in grave at the latest. Here are some learning’s about reasons for attrition and ways of avoiding itContinue reading “Loyalty for pragmatists – it’s not about loyalty schemes”