Disruptively Customer Centric B2B sales – Tools for Crossing the Chasm

B2B sales has been under major disruption due to content marketing and automation surge. I am a big believer and practitioner of these tools and methods my self and I’ve been convinced that this is the way to create naturally supporting customer journey towards a happy end and the results have proved how well itContinue reading “Disruptively Customer Centric B2B sales – Tools for Crossing the Chasm”

Customer decision making journey and market FLOW

McKinsey just published an article about customer decision making journey. It’s an approach based on a single research and 20000 respondents. I find it great that Customer Journey work and methodologies get real attention and McKinsey’s article proved that customer journey understanding, analytics and design are maturing and becoming real business management tools. We haveContinue reading “Customer decision making journey and market FLOW”