Branding = Change Management and Operational Excellence

Over the past couple of years I have been involved in the development processes of SME’s and some major companies with hundreds of millions or billions in turnover. These processes are about change: The emphasis is moving from advertising and external media to own touchpoints and communications with own customers The marketing as such isContinue reading “Branding = Change Management and Operational Excellence”

Paradigm shifts in Marketing 2014

I believe that in 2014 corporate management and board take action and set new requirements for marketing. This has already been the trend for some time, but I believe that in 2014 a tornado hits marketing function in large-scale. I wish you could give your opinion on these. Please, if you disagree or notice thatContinue reading “Paradigm shifts in Marketing 2014”

Marketing’s new and re-designed 7P’s

Marketing used to be about making companies APPEAR to be better, increasing brand appeal etc. Today marketing is about MAKING BETTER COMPANIES The omni-channel, real-time, everything’s available and traceable environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E. JeromeContinue reading “Marketing’s new and re-designed 7P’s”

Google decided to kill SEO business

There has been a lot of fuzz about Google’s decision to not give Search Engine Search word conversion to your website. I recently wrote an article about what does Google look for on your website and there was already discussion about not getting the data anymore. At first the data stream was cut from GoogleContinue reading “Google decided to kill SEO business”

Organizing Marketing for Success: CIO-CMO collaboration

Forrester Research and Forbes made a study and article about CIO-CMO collaboration: “Why The Most Important C-Suite Relationship For Marketers Is Still The Trickiest” The article concentrate on the challenges and approaches to enable and enhance collaboration and how to create common ground and language between the two very different specialist areas. I did agreeContinue reading “Organizing Marketing for Success: CIO-CMO collaboration”