Tag: internet trends 2013

2013 internet trends by Mary Meeker & Liang Wu

Posted on by Toni Keskinen in Change management, eCommerce

The internet changed marketing by enabling a completely new service and transaction channel. Then came social media along and changed the way how people communicate and share experiences. Then came the mobile internet, apps,… and the change just accelerates.

This Mary Meeker’s and Liang Wu’s presentation, a rather comprehensive one, is about the current state we all need to be aware of. (original presentation at http://www.kpcb.com/insights/2013-internet-trends)

The velocity of market change has never been as fast as it is now and the speed just continues accelerating and everything becomes more and more connected, bundled, interdependent. Connected world support a new strategic approach: Symbiosis Strategy. The idea of Symbiosis between customer and company can be described with levels of synergy: a) product centric b) customer centric c) symbiosis
Symbiosis also comes in many forms:

  1. Shared Value = Symbiosis between society and business
  2. Platform/standard based = Symbiosis between platform owner, partners and customer
  3. Co-created = Customer & company
  4. Coalition = Several companies working together for a customer

As the velocity of change accelerates further, it becomes more and more difficult to keep up with it alone. Symbiosis strategy represent a great opportunity. Learn more about Symbiosis strategy here.

Author: Toni Keskinen, Marketing Architect & Customer Journey Designer

http://www.linkedin.com/in/tonikeskinen

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