The internet changed marketing by enabling a completely new service and transaction channel. Then came social media along and changed the way how people communicate and share experiences. Then came the mobile internet, apps,… and the change just accelerates. This Mary Meeker’s and Liang Wu’s presentation, a rather comprehensive one, is about the current stateContinue reading “2013 internet trends by Mary Meeker & Liang Wu”
Customer centricity is the #1 buzzword in the world of corporte management. More than reality it is however more words than actions and reality.We have a lot of work to do!
CUSTOMER JOURNEY MANAGMENT 