Megaphone model – An approach to influence an entire market

I’ve been involved in some cases that had to do with introducing something new to the market place and/orĀ  required changes to legislation, public opinion and awareness. Such cases are about energy legislation, taxation, medical legislation, healthcare, vaccination programs, trade legislation, nuclear power plant permits, etc. In such a case I and Minna Ritoluoma (MarketingContinue reading “Megaphone model – An approach to influence an entire market”