Marketing’s new and re-designed 7P’s

Marketing used to be about making companies APPEAR to be better, increasing brand appeal etc. Today marketing is about MAKING BETTER COMPANIES The omni-channel, real-time, everything’s available and traceable environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E. JeromeContinue reading “Marketing’s new and re-designed 7P’s”

The CMO Survey 2013 & insights – What CMO’s should do now?

The Duke University’s CMO Survey 2013 results highlighted again the need for marketing and CMO’s to carry more responsponsibility and integrate better with the corporate management and operations. It seems to me that marketing is facing the same evolution that car engines have gone thru since 1960’s. In the 60’s car engines were large, heavy,Continue reading “The CMO Survey 2013 & insights – What CMO’s should do now?”

Critical Responsibilities and Competencies – Strategy

Critical Responsibilities and Competencies Strategic Planning Work closely with business leaders and key resources to understand business objectives and issues in order to align marketing strategies that will support goals. Develop a roadmap for creating and maintaining a performance driven marketing program, accountable to overall business and financial objectives. Marketing Strategy Develop and manage integratedContinue reading “Critical Responsibilities and Competencies – Strategy”