Paradigm shifts in Marketing 2014

I believe that in 2014 corporate management and board take action and set new requirements for marketing. This has already been the trend for some time, but I believe that in 2014 a tornado hits marketing function in large-scale. I wish you could give your opinion on these. Please, if you disagree or notice thatContinue reading “Paradigm shifts in Marketing 2014”

Fjord’s and Accenture’s “Trends impacting Service Design in 2014”

This is a great report about the changes and developments in the digital arena. Enjoy 🙂 Fjord 2014 Trends from Fjord

2013 internet trends by Mary Meeker & Liang Wu

The internet changed marketing by enabling a completely new service and transaction channel. Then came social media along and changed the way how people communicate and share experiences. Then came the mobile internet, apps,… and the change just accelerates. This Mary Meeker’s and Liang Wu’s presentation, a rather comprehensive one, is about the current stateContinue reading “2013 internet trends by Mary Meeker & Liang Wu”

Loyalty for pragmatists – it’s not about loyalty schemes

This post is about loyalty. Loyalty is about people’s willingness to stay as a customer or re-purchase when the time comes. Attrition is about customers leaving the company (defect).  For one reason or another customer relationships end inevitably, in grave at the latest. Here are some learning’s about reasons for attrition and ways of avoiding itContinue reading “Loyalty for pragmatists – it’s not about loyalty schemes”