WARC Webinar Path to purchase Insight Keynote presentation

Here’s my WARC webinar presentation from 30th July 2014. Enjoy 🙂 Also check out: Managing brand – the most profound KPI’s and measures Customer Journey FLOW How to map and study Customer Journey Customer Journey stage 1: Brand as a platform Customer Journey stage 2: Initiation Customer Journey stag 3: Choosing and buying – cross-channelContinue reading “WARC Webinar Path to purchase Insight Keynote presentation”

This is how data makes money

This is a presentation that McKinsey consultant, Tim McGuire, made at the recent Direct Marketing Association conference. It is very thought-provoking and inspiring one, because it is about practical value and applications of data. In direct marketing scoring models and regression analytics have been an approach any seriously result oriented marketing responsible has already tested.Continue reading “This is how data makes money”