CMO´s were hit by Tornado

Marketing departments in many companies are currently losing their importance and budgets. The world of commerce and marketing is truly in great turbulence right now.. Tornado really. The change is like force of nature and it is so fierce, because several megatrends are colliding simultaneously: Customer Experience design and metrics mania (NPS) Corporate Identity asContinue reading “CMO´s were hit by Tornado”

Management Tools & Trends 2013 – Bain & Company

The Bain article is very good read indeed.The full article and report as a PDF are available here The results of the recently revealed 2013 survey show that the world’s top five management tools are: Strategic Planning Customer Relationship Management Employee Engagement Surveys Benchmarking Balanced Scorecard The differences between market areas are clear, do toContinue reading “Management Tools & Trends 2013 – Bain & Company”

Business Design.. with customer centricity

Here is my presentation that is about Business Design and how you lay the foundation of business development and value generation on customer journey and diminish the complexity to understandable and measurable insights and practices to marketing, operations and R&D. Recognition and simplification is the way to go and insights come from that. I’ve justContinue reading “Business Design.. with customer centricity”