Salesman didn’t die.. but got help

Every time something new comes up and people jump on it, they learn something new but it seems that they often start forgetting the best features of the previous while learning. Then came the content marketing era and inbound marketing surge. Now there is a swing back to ABM (Account based marketing and proactive sales).Continue reading “Salesman didn’t die.. but got help”

Managing Social reputation – Brand is a verb

BRAND IS A VERB AND SOCIAL BY NATURE Brands cannot be “created” one way – it’s the people’s perception of a company or product. Brand is no longer a noun; it has turned in to a verb. You could actually think brand as an agreement between a customer, customer’s peers (society) and company. Customers canContinue reading “Managing Social reputation – Brand is a verb”