Loyalty in an interactive digital market

The concept of loyalty is a very profound human emotion like love and trust. Loyalty is an outcome of shared values and experiences, forged with time. It’s not a fling, its about integrity, trust and dedication. Loyalty truly is the holy grail of brand relationship even in the interactive digital marketplace. When we think aboutContinue reading “Loyalty in an interactive digital market”

WARC Webinar Path to purchase Insight Keynote presentation

Here’s my WARC webinar presentation from 30th July 2014. Enjoy 🙂 Also check out: Managing brand – the most profound KPI’s and measures Customer Journey FLOW How to map and study Customer Journey Customer Journey stage 1: Brand as a platform Customer Journey stage 2: Initiation Customer Journey stag 3: Choosing and buying – cross-channelContinue reading “WARC Webinar Path to purchase Insight Keynote presentation”

SEO methods for the future

Here are some good advice for SEO in the future too. Google Hummingbird is a challenge and Google is constantly giving us less and less information about search word based hits and traffic. Anyhow, this advice should help you keep your company’s website on top of the search listing. SEO vs. New SEO – SustainableContinue reading “SEO methods for the future”

Google decided to kill SEO business

There has been a lot of fuzz about Google’s decision to not give Search Engine Search word conversion to your website. I recently wrote an article about what does Google look for on your website and there was already discussion about not getting the data anymore. At first the data stream was cut from GoogleContinue reading “Google decided to kill SEO business”

What Does Google look for? Search ranking factors 2013 (infographic)

I just found a great article by Ayaz Nanji in @marketingprofs.com about Google search algorithm. Mr. Nanji states: “Increasingly, websites that appear at the top of Google search results are those that tend to have a high number of social signals, such as likes, shares, tweets and plus-ones, according to a recent report by Searchmetrics. TheContinue reading “What Does Google look for? Search ranking factors 2013 (infographic)”

CMO challenge – How to organize marketing for success?

This time this article is more about a question, than an answer. We do need to change but to what? Earlier on I wrote an article about how the creative work and marketing planning will transform in to something new.  As we do know the brand’s own customer interfaces are becoming more and more important asContinue reading “CMO challenge – How to organize marketing for success?”

Planning 3.0 – combining Creative, Communications, Experience and Business planning = Customer Journey Management

Admap published a writing competition results – best articles about “Planning 3.0”– How will we be planning in 2020? The winner, Nick Hirst said “We need to transcend the often polar disciplines of ‘conceptual’ (creative agency) and ‘practical’ (media agency) planning to deliver, not communications, but great brand experiences.” I couldn’t agree more! Although mr. NickContinue reading “Planning 3.0 – combining Creative, Communications, Experience and Business planning = Customer Journey Management”