Making millions with pennies – BEHAVIORAL ECONOMICS

When I think about board member’s day to day life and board meeting’s average content, I know it’s full of big decisions. What is our growth strategy? Are we willing to invest millions of euros/dollars in technology in order to enable customer relationship strategy and automation? How can we reduce our churn? How can weContinue reading “Making millions with pennies – BEHAVIORAL ECONOMICS”

Business Design and Transformation process for growth

I have been privileged to be part of some major enterprise transformation processes over the past decade that have taught a lot about how do you actually enable and enforce change for customer centric, holistic, agile and innovative corporate culture. In the business world we are living in today, brands are created with customer experienceContinue reading “Business Design and Transformation process for growth”

WARC Webinar Path to purchase Insight Keynote presentation

Here’s my WARC webinar presentation from 30th July 2014. Enjoy ๐Ÿ™‚ Also check out: Managing brand – the most profound KPI’s and measures Customer Journey FLOW How to map and study Customer Journey Customer Journey stage 1: Brand as a platform Customer Journey stage 2: Initiation Customer Journey stag 3: Choosing and buying โ€“ cross-channelContinue reading “WARC Webinar Path to purchase Insight Keynote presentation”

Fjord’s and Accenture’s “Trends impacting Service Design in 2014”

This is a great report about the changes and developments in the digital arena. Enjoy ๐Ÿ™‚ Fjord 2014 Trends from Fjord

Service Designing Marketing

Service Design is a ground breaking methodological shift towards customer centered business development. I can’t underline enough how important this new dicipline is in creatingย  completely new and very influential business models. Service Design should also be used in marketing just as effectively. In my opinion, marketing should evolve in to such direction where weContinue reading “Service Designing Marketing”

Choosing and Buying โ€“ Cross-channel influence

We first started the development of cross-channel customer behavior analytics methodology – One Experience in 2004. The original insight about channel development was about clear conflict between companies channel development practice and customers actual behaviour. Companies used to develop each channel individually. Very often each channel has still own channel responsible management that is developingContinue reading “Choosing and Buying โ€“ Cross-channel influence”

Business Design.. with customer centricity

Here is my presentation that is about Business Design and how you lay the foundation of business development and value generation on customer journey and diminish the complexity to understandable and measurable insights and practices to marketing, operations and R&D. Recognition and simplification is the way to go and insights come from that. I’ve justContinue reading “Business Design.. with customer centricity”