Achieving Retail Conversions with Complimentary Insights

In the consumer good industry, your best bet is to be contextually relevant and meet the customer half way. I like cross selling like anyone else, but complimentary sales strategies are doubly effective. TROJAN (condoms) next to baby food, as in “While you’re in this aisle, how about this mistake prevention mechanism?” M&M’s in theContinue reading “Achieving Retail Conversions with Complimentary Insights”