Admap published a writing competition results – best articles about “Planning 3.0”– How will we be planning in 2020? The winner, Nick Hirst said “We need to transcend the often polar disciplines of ‘conceptual’ (creative agency) and ‘practical’ (media agency) planning to deliver, not communications, but great brand experiences.” I couldn’t agree more! Although mr. NickContinue reading “Planning 3.0 – combining Creative, Communications, Experience and Business planning = Customer Journey Management”
Customer centricity is the #1 buzzword in the world of corporte management. More than reality it is however more words than actions and reality.We have a lot of work to do!
